Or is language deterioration in the process of spoiling the text you so carefully composed?

Everything started out so well ... the company's new website was meticulously planned and designed ... the text content was well written, discussed and finally agreed ... the CMS (Content Management System) feature meant that anyone in the company could go in and update the text ... but over time you realised that the original well-written text had lost a bit of its polish. Your website was suffering from language deterioration.

With the popularity and widespread use of websites based on CMS it is wonderful that selected company employees can now make their own additions/changes directly in the company's website without having to go through an IT colleague.

But what about the quality of your website's changing, dynamic text? Does everyone have the necessary language skills and the time to do a proper job? They know their own work insides out - but can they express and describe it in perfect and persuasive English? For an international web audience? Or are you sure that the quality of language in your CMS website still reflects the corporate image you want to project?

In the world of CMS websites language deterioration is a bit of a paradox. On the one hand, it's excellent that company staff can update text directly. But on the other, there's the issue of language quality. And consistency.

At WordPower Translations we have the answer (and it's not a translation solution ... your original web text was probably well translated). What we can offer your company is an arrangement to monitor the current and changing language on your website.

Our assistance can take several forms:

• We make a one-off visit to your CMS site, check the language on any pages you nominate, and report back to you. Your IT people then make the actual text changes on your website.
• We make a one-off visit to your CMS website with a special password issued by your webmaster or IT manager, check some or all of the pages (you decide which ones), and make the changes directly in the text.
• We make regular password-protected visits to your CMS site as often as you think necessary, check text and bring it back up to standard - and close the door discreetly behind us.

Cost: our services are based on an hourly rate.

Think about it. And contact us.

Don't let language deterioration mar your corporate profile.

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